By love-89.com During an interview on October 18, Li Shangru, the founder of the cross-strait co-production new media base in Fuzhou, expressed his hope that more young people from both Taiwan and the mainland would engage in the realms of short films and live streaming. He believes that by utilizing the power of new media and incorporating perspectives from the youth of both sides, they can contribute to rural revitalization and the integration of cultural tourism.
The new media base officially opened its doors in Fuzhou on the same day. Li, originally from Nantou County in Taiwan, has been living on the mainland for over 20 years and previously spent 15 years in the traditional tea industry. Recently, he has collaborated with university students in Fuzhou to develop the “Taiwan Li Ge” cultural tourism IP, which aims to promote local cultural tourism and support rural revitalization initiatives.
The base operates under a “1+4+N” model, consisting of one headquarters and four major operational segments—including bird-related projects, film and television, live streaming, and tea culture—while aiming to expand its influence to various provinces and regions.
Li detailed that the base has assembled a mentorship team specializing in film, e-commerce, and new media, with plans to shoot 20 short dramas focusing on rural themes from a cross-strait perspective within the next year. The initiative encourages participation from young Taiwanese and local residents alike, and it intends to invite renowned directors and actors to participate in an actor training and recruitment program.
In addition to the film segment, the bird-related projects are also central to the base’s operations. Li revealed that a strategic agreement has been reached with a leading parrot breeding facility that produces over 10 million birds annually. Together, they plan to develop the first comprehensive parrot-themed app, “Love Bird,” which will facilitate sales in the pet market through new media and e-commerce. This initiative embodies the spirit of “bird love across the strait, bridging two families.”
On the day of the opening, seven projects were signed to join the base. Lin Shengyuan, a Taiwanese youth participating in the signing, commented, “The rapidly rising film and e-commerce industries on the mainland are very suitable for young people’s development.” He expressed his desire to introduce Taiwan’s AI educational applications to youth in Fujian and Taiwan, supporting their entrepreneurial and creative endeavors.
Li also plans to form partnerships with major universities in Fuzhou to collaboratively cultivate e-commerce live streaming teams and work alongside renowned tea masters from both sides to promote tea culture.
Fan Zengping, the founder of the Chinese Tea Culture Society in Taiwan, who participated in the signing ceremony, expressed hope for his initiative, the Fan Zengping Tea Art Research Institute in Fujian, to utilize the new media base as a platform for enhancing cross-strait communication through tea culture, allowing its fragrance to resonate across both shores.