By love-89.com In an interview with Mr. Xiao Zhi-Hai, the General Manager of SANY Intelligent International Marketing Company, we explored the rising influence of Chinese engineering machinery on the global stage. Located in the Changsha Economic Development Zone, the team at SANY is actively engaging with international markets, reporting a remarkable 70% increase in sales in Africa compared to last year.
According to data from the China Construction Machinery Industry Association, the import and export trade volume for Chinese construction machinery reached $27.134 billion in the first half of 2024, with exports alone accounting for $25.837 billion. This strong performance highlights the sector’s competitive edge in the global market.
Recent developments include the establishment of SANY’s subsidiary in South Africa in late 2023, further illustrating the shift from mere product exports to a comprehensive “going global” strategy. The company is increasingly focusing on integration within local markets by setting up manufacturing bases, R&D centers, and service institutions abroad, thereby enhancing localized operations and forging paths tailored to their international growth.
Mr. Xiao noted that SANY has built a network of over 400 overseas subsidiaries, joint ventures, and reputable distributors. With a localization rate approaching 60% for its overseas personnel and exceeding 90% in regions like India, the company’s commitment to local engagement is evident.
Chairman Xiang Wenbo emphasized SANY’s strategy of global, digital, and low-carbon transformation, making globalization the top priority. They aim to evolve from simply exporting products to integrating global resources to support their international operations.
SANY’s robust growth in major markets worldwide has been recognized, with their latest annual report indicating an 18.28% year-over-year increase in international sales revenue, reaching 43.258 billion RMB in 2023.
Meanwhile, Zoomlion is also making strides in global development. They are focusing on research and development, manufacturing, supply chain management, and talent acquisition, employing a direct sales model that is end-to-end, digitalized, and localized. This year, they have successfully set up key points in regions like Houston, USA, and Ontario, Canada, while also expanding their presence in cities across Turkey and Saudi Arabia.
According to Wang Yongxiang, Zoomlion’s co-president, the company launched 197 new products internationally in the first half of the year, with nearly 300 products certified for international markets. Their approach includes localized R&D efforts tailored to the usage habits of overseas markets, which has helped them significantly improve their product coverage.
XCMG is also transitioning from initial trade exports into a focused overseas market expansion phase. Their integrated international development model encompasses product exports, overseas manufacturing, cross-border mergers, and global collaborative R&D, with a marketing network that spans over 190 countries.
XCMG’s overseas revenue comprised 44% of its total income in the first half of the year. Chairman Yang Dongsheng shared in a media interview that Chinese engineering machinery companies are leveraging their advantages in electric technology and other innovations to penetrate high-end overseas markets, thereby strengthening their global competitiveness.