By love-89.com In September 2024, under the guidance of the National Financial Supervision and Administration Bureau, the People’s Bank of China, and the China Securities Regulatory Commission, Postal Savings Bank of China (PSBC) will launch its “Financial Education Awareness Month” across all branches. This initiative will revolve around the theme “Finance for the People: Innovating New Chapters while Protecting Rights and Preventing Risks.” Each branch will focus on leveraging its resources to deeply integrate financial knowledge into consumers’ daily lives, catering to the diverse financial education and service needs of the community while enhancing the effectiveness and outreach of the financial education campaign.
**“U Heart Consumer Protection”**
**Establishing a New Paradigm in Consumer Protection**
To increase the visibility and impact of its consumer rights protection efforts, PSBC will introduce a new consumer protection emblem called “U Heart Consumer Protection” during the campaign. With the concept of “Guarding Hearts, Serving with Care” and core values centered around “Protection, Companionship, and Building a Future Together,” the bank aims to reshape its consumer protection framework.
Throughout the campaign, branches are rolling out various promotional activities themed around “U Heart Consumer Protection.” For instance, the branch in Fujian province will feature the emblem prominently on original financial education materials, such as infographics and videos, and will promote them through media channels. The Jilin branch will upgrade its existing “Cloud Consumer Protection” online education platform to facilitate a digital transformation in financial knowledge dissemination, aiming to build a comprehensive and efficient digital promotion network. In Qinghai province, the financial education team has developed promotional materials under the “U Heart Consumer Protection” theme, bringing important topics like anti-money laundering and telecommunications fraud prevention to urban areas, rural communities, and markets, showcasing a new, caring approach to consumer protection.
**“County Consumer Protection Outreach”**
**Bringing Financial Education to Rural Areas**
PSBC branches are capitalizing on their extensive network and grassroots presence to launch the “Assuming New Missions: County Consumer Protection Outreach” campaign, which features innovative, distinctive, and impactful financial education activities on an ongoing basis.
For example, the Zhejiang branch is coordinating with multiple organizations to hold a hundred financial education events at “Rural Cultural Halls.” These events will involve stage plays, quizzes, and interactive games to educate villagers about the characteristics and avoidance methods of illegal financial activities, thereby enhancing their ability to guard against such risks. The Shantou branch in Guangdong province is creating a financial knowledge wall themed “Staying Away from Typical Financial Scams,” reminding villagers that “there’s no free lunch, and high-yield guaranteed products are traps.” The branch in Yuncheng, Shanxi province, is organizing the “I’ll Bring a Show to the People” event, where local performances convey financial concepts like the risks of illegal agency and rational investment through traditional music and drama, ensuring that the community can easily understand and learn.
**Strengthening Collaborative Efforts**
**Expanding the Reach of Financial Knowledge**
PSBC branches actively collaborate with regulatory bodies, industry associations, and government agencies to create a positive atmosphere for financial education. With guidance from the Shaanxi Regulatory Bureau, the Shaanxi branch recently premiered a theatrical performance titled “Heartfelt Protection: Right Beside You,” integrating lessons on integrity, suitability management, and financial safety into relatable everyday scenarios, making it easier for the audience to absorb various financial concepts in a fun environment. In Shenzhen, the branch tested creative approaches by merging traditional games such as sugar painting and throwing darts with consumer education focused on avoiding illegal stock recommendations and credit repair scams. Similarly, the Tangshan branch in Hebei province teamed up with the local postal office to display promotional banners on postal vans, effectively spreading consumer protection knowledge into the community.
**Innovating Educational Promotion Methods**
**Engaging Consumers Actively**
PSBC branches are committed to innovating the formats of financial education, utilizing local resources and integrating regional characteristics, customs, trends, and digital technologies into promotional activities, ensuring that financial education resonates on a deeper level.
For instance, the Sichuan branch has appointed “Panda Post Treasure” as its mascot for financial literacy, designing brochures titled “Checkpoint Guide for Consumers’ Eight Essential Rights.” The Jining branch in Shandong province embedded a consumer rights protection module in its “Financial Steward Platform,” linking it to 29 other platforms including the “Love Shandong” app. This initiative helps share knowledge on how to avoid fraudulent online investment schemes and protect personal information, effectively expanding the outreach of financial education. The Hunan branch has even developed a dedicated subway line, the “Consumer Protection Train,” in Changsha, focusing on raising awareness about the eight fundamental rights of financial consumers and how to identify pension fraud, planting the seeds of consumer rights protection in the minds of commuters, ensuring they navigate their financial journeys smoothly.
Looking ahead, PSBC will continue to leverage its extensive network to address the specific needs of various consumer groups, implementing a structured, tiered approach to financial education. The bank aims to enhance the mechanisms for sustainable financial education, merging knowledge dissemination with services that benefit the public, ensuring that the activities are impactful, wide-reaching, deep, and meaningful.