In an interview with a consumer at a 4S dealership in the Pangda Automobile Square in Datong, Shanxi Province, they expressed their excitement about the current trade-in policies. “With the government offering a 15,000 yuan subsidy on new cars and manufacturers providing an additional 25,000 yuan discount, plus an 8,000 yuan bonus for brand trade-ins, I can bring home a car that originally costs 130,000 yuan for just over 90,000 yuan. It’s a fantastic deal!”
Recently, both the national government and Shanxi Province have rolled out upgraded policies aimed at encouraging car trade-ins. These policies have increased the subsidy for scrapping old vehicles to 20,000 yuan for new energy cars and 15,000 yuan for traditional fuel cars. Consumers looking to trade in for new energy vehicles can receive a maximum of 18,000 yuan, while those opting for fuel cars can get up to 16,000 yuan in subsidies.
In light of these developments, Datong’s Yunyang District has initiated a campaign to promote trade-ins of consumer goods, specifically focusing on the scrapping and upgrading of cars. Numerous 4S dealerships in the area are actively advertising these trade-in initiatives and cash subsidies through posters, displays, and digital screens. This has resulted in a steady influx of customers looking to purchase vehicles. During the recent National Day holiday, the Yunyang District received over 200 applications for subsidies.
A sales representative from a 4S dealership in Datong commented on the situation, saying, “Now is an excellent time for consumers to consider upgrading their cars. The government is offering real cash incentives, and that has significantly boosted consumer enthusiasm.” They noted that October is traditionally a “golden season” for car sales, and this year’s combination of local and national subsidies has led to a spike in customer traffic.
The push for automobile trade-ins is just one aspect of the broader “old-for-new” consumer goods project. Currently, the Yunyang District Commerce Bureau is diligently working on trade-in programs across five sectors: electric vehicle upgrades, personal passenger car exchanges, home renovation product exchanges, vehicle scrapping, and home appliance upgrades. By harnessing the power of government incentives alongside active promotional efforts, the bureau aims to attract business and provide real savings for consumers.