Planting red matsutake mushrooms and raising red deer in the hinterland of Sanjiangyuan, Qinghai Province, and taking various measures to promote rural revitalization

In recent years, Longya Village in the Gande County of Qinghai’s Guoluo Tibetan Autonomous Prefecture has successfully introduced the economically valuable red pine mushroom, leading to increased production and income for local farmers and herders. The village, which sits at an average altitude of 4,200 meters within the heart of the Sanjiangyuan region, is situated in a high-altitude canyon valley.

Wang Gang, the village’s first secretary, explained that with the local average annual temperature being low and the cold period lasting long, crops grown in greenhouses previously yielded little return. By introducing new technologies and funding, the village has successfully cultivated high-altitude organic red pine mushrooms, which are now recognized for their high economic value and rich nutritional profile.

“This year, we harvested over 5,000 kilograms of fresh red pine mushrooms, generating more than 70,000 yuan in collective village income. We plan to fully utilize greenhouse space through vertical planting, drying and sealing, and leveraging e-commerce channels to expand and enhance our brand and industry surrounding these mushrooms,” Wang shared.

Moreover, the village is focusing on creating特色产业 (specialized industries) to facilitate connections between production and sales, effectively implementing a “Party Building + Rural Revitalization” strategy. This allows for the successful cultivation of “high-altitude organic red pine mushrooms,” contributing to prosperous industry growth.

In addition, Longya Village has secured over 5 million yuan for a rural revitalization demonstration project supported by Shanghai, which will see the construction of standardized facilities including an organizational base, a community library, a service station, and a one-stop service hall.

Currently, the mushroom cultivation area in Longya Village only utilizes one level of growing space. Recognizing the promising market potential, Wang has plans to introduce multi-level planting areas to optimize space and increase production. “We aim to expand our vertical growing area to maximize output within a limited footprint,” he stated.

At a deer farming base in Keku Town of Gande County, deer can be seen grazing. Besides high-altitude specialty crops, deer farming has emerged as a new avenue for rural revitalization, involving three villages: Anmu Zhang, Daxie, and Deli Jian.

According to Qian Danjiacuo, deputy secretary of the Keku Town Party Committee, the deer farming base received over 7 million yuan in funding from central government poverty alleviation funds and local rural revitalization initiatives. In 2023, the base acquired dozens of deer, which have adapted well to the local environment.

“Deer are herbivorous animals that mainly consume grass or hay. They require minimal feed, grow quickly, and are easy to raise. Every part of a deer possesses significant medicinal and economic value,” Qian explained. This year, the production of deer antlers and blood is impressive, with expected revenue of 1.06 million yuan. Half of the project’s income will support relocated households and public welfare jobs, while the other half will sustain the deer farm’s operations.

Reflecting on the deer farm’s future, Qian expressed optimism, stating, “We will continue to expand the breeding scale and develop both deer-based products and high-end extensions, building a comprehensive industry around deer viewing, breeding, processing, and sales. Additionally, we will utilize the deer industry to create job opportunities for local farmers and herders, expanding their income channels.”

In recent years, Gande County has also innovated its production and operating models, vigorously developing local industries such as Gande yak, Tibetan sheep, premium forage, and specialty crop cultivation. This approach not only fosters unique rural revitalization initiatives but also enhances the overall happiness of local farmers and herders.